Over the top – friend or foe? New models to monetise content on YouTube
By Robert Briel
March 17, 2010
March 17, 2010
Speaking before a packed house at the Cable Congress 2010 in Brussels, Patrick Walker, director of partnerships, YouTube/Google, said he expected the online video service to be profitable this year. Although most cablers are downplaying the effect of OTT, they all came to see Walker speak.



