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Macrovision turns on Neon light

By Julian Clover
June 24, 2009

Macrovision has set out its stall for the Connected TV environment. In a Central London briefing, its VP, vertical marketing, Dave Jordan outlined a range of technologies, many of which have been acquired by the company over the past few years. Macrovision is also preparing to rebrand under the name of Rovi from July 16.

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