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Dutch HD subscriptions lag way behind hardware sales

By Robert Briel
November 22, 2008

Does content drive hardware sales? Not necessarily, if we look at the rapid take-up of HD capable flat screens in a number of European countries. In Germany and The Netherlands, in particular, sales of HD ready and full HD screens are buoyant, but very few people subscribe to HD channels. At the same time, sales of Blu-ray players are not very impressive, and it remains anyone’s guess as to why this is happening.

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